Enhancing Cigna Hong Kong’s B2B website with infographics and strategic content
For Cigna Hong Kong's B2B website, I developed infographics and visual content designed to communicate the benefits of group insurance to SMEs.
(3 min read)
Client
Cigna Hong Kong
Service
Content strategy, layout, infographic design
My Role
Designer
Team
Account Executive , Creative Director & Me
Cigna, a global health insurance provider, wanted to enhance its B2B website in Hong Kong to better connect with small and medium-sized enterprises. While working as a designer at Archetype, I designed a series of graphics to clearly and compellingly present Cigna's group insurance products.
What I did
Following Cigna Hong Kong’s brand guidelines, which emphasize a flat visual style, I developed a series of infographics and visual assets to maintain consistency while enhancing user engagement. To ensure clarity and effectiveness, I collaborated closely with the copywriter, aligning the visual direction with the messaging to create materials that were both informative and visually appealing.
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Outcome
The final deliverables included infographics, info papers, and digital visuals that seamlessly integrated into Cigna’s B2B website. These assets helped simplify complex insurance concepts, making them more accessible to SMEs while reinforcing Cigna’s professional and trustworthy brand image.
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