Celebrate Chinese New Year with AXA's Interactive Digital Card
In celebration of Chinese New Year 2023, a time for connection and well wishes in Asian cultures, I designed and developed a digital card experience for AXA, empowering financial advisors and customers to share festive blessings.
(4 min read)
Client
AXA
Service
Art Direction, UX/UI Design
My Role
Senior UI Designer
Team
Project Manager & Me
AXA is a French multinational insurance firm that deals with global insurance, investment management, and other financial services. As part of my work at Dentsu Creative, this exquisite CNY digital card was created to celebrate the Year of the Rabbit in style with AXA's red pocket collection in 2023.
What I did
My mission was to bring the festive spirit to life through a digital approach, creating an interactive experience. To achieve this, I designed the graphics and UI in line with the brand assets and collaborated with the developer to bring it to life!
Access to a festive greeting card creation
To capture the essence of the festival, I curated an exquisite look and feel that radiates youthful festivity. Adding a touch of whimsy, integrated a cute rabbit theme with traditional Chinese festive flowers. This artistic fusion not only enhances visual appeal but also evoke a feeling of luck and prosperity.
Picture this: you, armed with your smartphone, seamlessly accessing our campaign site to unlock a play of digital card creation. As you enter the site, an short animation greets you, instantly kindling the Chinese New Year spirit.
Step 1: Curate your own cards
Choosing from an array of captivating card themes - the delicate Lotus Pink, the auspicious Lucky Orange, or the vibrant Floral Red-bit - you become the curator of your own CNY digital card.
Step 2: Craft heartfelt messages
Crafting heartfelt greeting messages and selecting expressive emojis allows you to express your emotions in a way that resonates with your loved ones. (Or let your receiver guess! It can be something you are too embarrassed to ask for, e.g., 🧧💵 red pocket.)
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Outcome
To ensure accessibility for desktop users, a dedicated page was created for both sending and receiving cards. This page features a QR code for quick scanning, enabling seamless card creation and viewing on mobile devices.
This digital greeting card experience allowed users to effortlessly share personalized CNY messages with loved ones, blending artistic expression with a practical digital solution.
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