Enhancing Asia Miles’ iRedeem experience with engaging key visuals
For Asia Miles' iRedeem program, I art-directed key visuals that showcased the wide selection of redeemable products and supported marketing objectives.
(2 min read)
Client
Aisa Miles
Service
Art Direction, graphic design
My Role
Art Director
Team
Account Manager, Photographer, Creative Director & Me
Asia Miles, a leading travel and lifestyle rewards program, offers a dynamic lifestyle platform where members can redeem a variety of products across different categories. To promote the wide array of products available on the platform, I developed a series of key visuals as Art Director at Ogilvy Hong Kong. These visuals aimed to strengthen the program's marketing efforts.
What I did
Collaborating with a photographer, I played a key role in styling and art direction, ensuring the visuals effectively captured the essence of each product category.
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Outcome
The final deliverables included three key visuals for (from top) Health & Beauty, Fashion & Accessories, and Sports & Leisure, which were used across the website and ad banners to promote the platform.
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